Trends: Australia — What Aussies Research When It Comes to Beauty
Posted by Elisabeth Kramer on May 19th, 2015
Plastic surgery is more than just an American phenomenon. RealSelf gets visitors from all over the world. Let’s see who’s visiting and what they’re researching.
First stop: Australia. Since February 2015, more than 650,000 RealSelf users visited from Down Under. That’s nearly 10% more than the three months prior.
Aussies on RealSelf tend to be young: 58% are 18 to 34 (8% more than the same age range among Americans). They also tend to be female; 79% of visitors are women, 21% men. No surprise, then, that breast surgeries are the #1 most searched topic. Rhinoplasties are a close second, accounting for 7% of all Australian traffic to RealSelf.
Australians and Americans differ only slightly on their interest for major topics, but there is one procedure that’s much bigger in the U.S. than Aus: Brazilian butt lifts (BBLs). Interest in this fat transfer for a fuller backside accounts for more than 14% of all U.S. visits to RealSelf. In Australia? BBLs make up just 1% of traffic.
What Australians research also changes depending on what city they call home. We looked at the four Australian hubs — Sydney, Perth, Melbourne, and Brisbane — where residents visit RealSelf the most often. Brisbane had a distinct interest in breast surgeries, viewing 47% more content per capita compared to the #2 city.
Australia’s largest city wasn’t out of the running for long, however. Sydney took #1 for the Australian city most interested in liposuction and rhinoplasty (Melbourne wasn’t far behind with a difference of nearly 10%).
Brisbane took the top once again for facelifts, showing 44% more interest than the #4 city of Perth.
Where we got our numbers: Pageviews for February 1 through April 30, 2015.