Few cosmetic products have been as celebrated and as ridiculed as Botox. It’s been called everything from poison to cure-all, but no matter how you feel about it, there’s no denying that it’s here to stay. The most searched injectable on RealSelf, Botox has inspired more than 1,500 reviews and has an 94 percent Worth It Rating.

When researching Botox, people tend to be curious about how it treats crow’s feet, the under eye area, and forehead — all highly popularized areas for the treatment. We’ve noticed a new trend, however: Botox along the jaw.

This off-label use of the drug contours the jawline, slimming a person’s profile without invasive surgery, and it’s got a lot of people talking. Searches for how Botox can be used along the jawline have nearly doubled in the last year alone.

Botox: What’s Next For This Famous Beauty Option?

Needless to say, Botox has come a long way in the 100-plus years since it was first discovered as an unlikely by-product of research about food poisoning. Take a look back at where it came from.

Botox: What’s Next For This Famous Beauty Option?

Interested in learning more about any of these procedures? Ask a doctor