Trends: Canada — What Canadians Research When It Comes to Beauty
Posted by Elisabeth Kramer on Jun 30th, 2015
While the United States may have a reputation as plastic surgery central, RealSelf data shows we’re not alone. More than 1 million Canadians have visited RealSelf since March 2015, up 21% compared to the previous quarter. About 75% of them are women and they’re researching a variety of topics, the top three relating to breasts, tummies, and noses.
Canadians have a lot in common with Americans when it comes to beauty procedures. They’re slightly more interested in breast augmentation and implants; 15% of Canadian traffic to RealSelf focuses on the chest, compared to 10% of American traffic to the same topics. Noses are getting a lot of attention; they’re the third most popular topic searched by Canadians, three percentage points higher than for American searches.
We also see some intriguing spikes of interest across Canada’s ten provinces. (Traffic wasn’t significant from Nunavut, Yukon, and the Northwest Territories.)
Saskatchewan, a Midwestern province with a population of roughly 1.1 million, shows a special interest in breast surgeries, with 121 pages of breast-related content viewed for every 1,000 people. Breast-related topics make up 26% of all traffic from Saskatchewan.
When it comes to rhinoplasty, Prince Edward Island takes #1. With a population of just 145,000, this Maritime province has an above-average interest in nose jobs. The topic accounts for 12% of all traffic from Prince Edward Island.
Finally, tummy tucks, a tightening of the abdominal wall that removes excess skin and fat, take top billing in New Brunswick.
Where we got our numbers: Pageviews for March 1 through May 31, 2015.