Before & After Photos: More Is Better, Say Plastic Surgery Patients

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Before & After Photos: More Is Better, Say Plastic Surgery Patients

It’s not breaking news that before and after photos are one of the top resources people trust when making a major medical decision. But how many photos do they need to see? The short answer: a lot.

In a survey of 1,039 consumers considering cosmetic surgery, 69% said they need to see 11 or more sets of photo to confidently pick a procedure. That number is even higher (77%) if they’re using photos to choose a doctor.

Of that group, the majority want not 11, not 12, but at least 30 sets of photos. When choosing a procedure, 29% of respondents said they want 30 or more before and after sets. That number is 26% when picking a doctor.

Consumers don’t want just any photo either. Three qualities took the lead for what’s most important to see in before and after photos: seeing someone who looks like themselves (28%), seeing a range of outcomes including outcomes that aren’t as good (27%), and knowing specifics about the case, such as age or treatment details (25%).

Least important: the quality of the photo (2%).

What's Most Important in Before & After Photos?

The findings further confirm a trend long seen on RealSelf: people are hungry for any and all information about what they’re getting into. The more a doctor can provide that information, the better satisfied and better informed the potential patient.

See before and after photos at RealSelf.

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Elisabeth Kramer is former managing editor of RealSelf Trends.

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