Before & After Photos: More Is Better, Say Plastic Surgery Patients
Posted by Elisabeth Kramer on Feb 10th, 2016
It’s not breaking news that before and after photos are one of the top resources people trust when making a major medical decision. But how many photos do they need to see? The short answer: a lot.
In a survey of 1,039 consumers considering cosmetic surgery, 69% said they need to see 11 or more sets of photo to confidently pick a procedure. That number is even higher (77%) if they’re using photos to choose a doctor.
Of that group, the majority want not 11, not 12, but at least 30 sets of photos. When choosing a procedure, 29% of respondents said they want 30 or more before and after sets. That number is 26% when picking a doctor.
Consumers don’t want just any photo either. Three qualities took the lead for what’s most important to see in before and after photos: seeing someone who looks like themselves (28%), seeing a range of outcomes including outcomes that aren’t as good (27%), and knowing specifics about the case, such as age or treatment details (25%).
Least important: the quality of the photo (2%).
The findings further confirm a trend long seen on RealSelf: people are hungry for any and all information about what they’re getting into. The more a doctor can provide that information, the better satisfied and better informed the potential patient.
See before and after photos at RealSelf.